Bringing affordable fashion to the world
Bijoux Terner is an international fashion brand specializing in affordable fashion accessories. With more than 40 years of history, a sales presence in over 60 countries around the world, and sales at more than 500 retail locations, the fashion brand is a market leader in travel retail.
Launching the Internet's Largest Fashion Store
Designing what was, at the time, the largest affordable fashion store on the Internet posed both aesthetic and organizational challenges. A minimalistic design frames the product while keeping valuable calls to action visible on every page. A multidimensional matrix hierarchy, including the custom designed color picker, allows visitors to easily navigate the website and shop by product category, demographic profile, material, and color.
Photography and Graphic Design
With hundreds of point of sale locations, an ever-changing product line of over 300 SKUs, and dozens of marketing and promotional events, a constant pipeline of photography, video production, and graphic design supported the company’s international marketing efforts.
Print and Digital Advertising
With hundreds of point of sale locations, an ever-changing product line of over 300 SKUs, and dozens of marketing and promotional events, a constant pipeline of photography, video production, and graphic design supported the company’s international marketing efforts.
Store Signage
Store signage showcased new products, communicated marketing initiatives, and delivered branding to over 500 retail locations across more than 60 countries around the world.
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